
M1 Coworking Space
Overview
As Lumora prepared for a major retail launch and international expansion, they approached Artboard to evolve their brand identity and elevate their digital experience. The goal: to create a premium brand that reflects their values and resonates with customers across all touchpoints.
Deliverables
Logo & Packaging Design
Shopify Website Development
Mobile Optimization
Product Photography
Lumora is a clean skincare brand blending science, sustainability and storytelling. We crafted a refined identity and elevated digital experience that captured Lumora’s ethos — elegant, grounded, and distinctly modern. From packaging to checkout and everything in between.
Challenges
Lumora had an inspiring mission but a brand that didn’t reflect it. Their identity lacked distinction, their website underperformed, and their packaging didn’t align with the premium experience they promised. With a critical launch on the horizon, they needed a full refresh—fast, strategic, and scalable.
Solution
We created a clean, elevated identity system anchored in Lumora’s values. The new mobile-first website streamlined the shopping experience and improved performance across all devices. Packaging was redesigned to reflect sophistication, clarity, and shelf presence.
Natalie Chen
Co-Founder & Creative Director, Lumora